June 28, 2024 1 min read

Join us Saturday July 6th at Simms The River's Edge West for our Summer Kickoff Event. Our local Sage and Rio Sales Rep Kurt Kruger will be on from 9am to 3pm with the full line of Sage fly rods and Rio fly lines to cast and demo. Kurt will also be offering a presentation on matching the correct rod and line to different fishing techniques and situations. Those presentations will be held at 10am and 2pm.

In addition all Sage fly rod purchases will receive a free Rio fly line and there will be special pricing on select products throughout the day.

Please join us Saturday Julyt 6th!

Also in News

Women Are Fly 2024
Women Are Fly 2024

April 29, 2024 1 min read

Simms and The River’s Edge are excited to announce the “Women Are Fly” event happening June 7-8, 2024 in Bozeman, Montana!
The River's Edge Beginner Fly Tying Classes
The River's Edge Beginner Fly Tying Classes

December 20, 2023 2 min read

Interested in learning to tie your own flies? Join The River's Edge this fall for a three-week Beginner Fly Tying Class. We’ll cover basic tools and techniques along with a handful of simple, reliable patterns to get you started on your own fly-tying journey.


October 12, 2023 1 min read

It's fall, and the temperatures are dropping...but the streamer action is hot. In the spirit of streamer junkies everywhere, we've decided to highlight one of our favorite ways to fish for an entire week.

WHAT: It's STREAMER WEEK, a six-day streamerpalooza at both of our stores. We've got a lot of great stuff lined up, such as:

  • Buy 1 streamer, get one free
  • Week-long in-store deals on streamer-specific gear
  • Streamer seminars on Saturday, Oct. 21, at both locations
  • Fly-tying demo Saturday, Oct. 21, at the Main St. location